The naming and identity of Death By Flowers rooibos tea company is a fresh take on a South African myth. The Koi Koi people warded of the “night walkers,” a form of witch, by planting rooibos bushes outside their homes. Playfully using the mischief maker as a logo, rooibos flowers replace the X eyes that normally represent death/shock, hinting at the tea’s ability to ward off foul moods. Foil and simplicity add elegance to this ironic take on an antidepressant tea.