En Röete

En Röete is a fictional South African trade company. The Dutch name and postal aesthetic pay homage to the trade company that passed through the Cape of Good Hope. The packaging is full of details such as arrows and an arrival and departure list of the stops these products made during shipping. The logomark is an abbreviation, like an airport or a postal code. The packaging’s raw aesthetic evokes the soothing and beneficial properties of the products. The En Röete brand reminds you to “Depart From it All.”

Student: Dina-Marie Kolman
Year: Junior