GOOD Music

Kanye West’s GOOD Music record label is renowned for its innovation and quality within hip-hop culture. However, the label lacks consistency in its visual system and marketing. Members of the media will receive a mylar press kit from the record label which includes a brand book, stationery, and fold-out poster. The collateral all utilizes revamped brand guidelines and a new logo that embodies the avant-garde nature of the established label.

• Student: Percy Batalier
• Year: Senior