Heritage by Twinings

The assignment prompted us to rebrand an existing company and rather than take on the British tea company Twinings, I decided to create an upscale line of loose-leaf tea called “Heritage.” This allowed me to use the brand without challenging the 300-year-old image they have created. This project includes a full business system as well as six three-dimensional pieces. Every aspect of the brand has been outlined in a brand-book.

• Student: Christian Allison
• Year: Junior