Little Flower Soap Company Rebrand

Little Flower Soap Company is a small business that runs out of Detroit, MI and sells natural beauty products on the thriving Etsy marketplace. I wanted to design packaging that referred to the handmade qualities of the products and yet remained sophisticated enough for it to be taken seriously as a local business, so I illustrated flowers that can be found in the ingredients and went with a slab serif that felt warm and approachable.

• Student: Devin Kelly
• Year: Senior