LÜXE Packaging

The intent of this project was to brand a fictional South African company that was trying to situate itself within the American market. The Design includes a monochromatic design with copper foil to create a luxurious package that was culturally-acceptable in the United States as well as in South Africa. The idea of a harvest moon above a dark, mountainous region served as inspiration for the colour scheme while the design references the geographical region.

• Student: Christian Allison
• Year: Junior