Quinoa Branding

This branding of the Quinoa Industry guides consumers past the health food craze to promote awareness of food origins. The brand presents quinoa’s rich history in South America and allows consumers to keep up-to-date with the seed’s effect on the economy and those who cultivate it. Users cans stay informed through the website, learn fun facts about its history and benefits in an introductory animation, and download an app to incorporate the protein-packed seed into recipes for any meal.

• Student: Mallory Frye
• Year: Junior